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Ford Motor Company

F

$13.03

-2.76%

Ford Motor Company is a global automotive manufacturer operating in the Consumer Cyclical sector, producing vehicles under its Ford and Lincoln brands. It is a legacy automaker with a distinct market position, having reorganized into separate business units for its internal combustion engine (Ford Blue) and electric vehicle (Ford Model e) operations to navigate the industry transition. The current investor narrative is dominated by the company's transformation efforts and recent financial volatility, with headlines highlighting raised profit guidance driven by software and vehicle sales, strategic moves into energy storage, and competitive pressures as rivals like GM aim to exploit perceived Ford weaknesses.…

Should I buy F
Bobby Quantitative Model
May 18, 2026

F

Ford Motor Company

$13.03

-2.76%
May 18, 2026
Bobby Quantitative Model
Ford Motor Company is a global automotive manufacturer operating in the Consumer Cyclical sector, producing vehicles under its Ford and Lincoln brands. It is a legacy automaker with a distinct market position, having reorganized into separate business units for its internal combustion engine (Ford Blue) and electric vehicle (Ford Model e) operations to navigate the industry transition. The current investor narrative is dominated by the company's transformation efforts and recent financial volatility, with headlines highlighting raised profit guidance driven by software and vehicle sales, strategic moves into energy storage, and competitive pressures as rivals like GM aim to exploit perceived Ford weaknesses.
Should I buy F

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F 12-Month Price Forecast

Historical Price
Current Price $13.03
Average Target $13.03
High Target $14.984499999999999
Low Target $11.0755

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Ford Motor Company's 12-month outlook, with a consensus price target around $16.94 and implied upside of +30.0% versus the current price.

Average Target

$16.94

3 analysts

Implied Upside

+30.0%

vs. current price

Analyst Count

3

covering this stock

Price Range

$10 - $17

Analyst target range

Buy
0 (0%)
Hold
1 (33%)
Sell
2 (67%)

Analyst coverage for Ford appears limited in the provided dataset, with only 3 analysts providing estimates for revenue and EPS, and no explicit consensus price target, recommendation, or distribution (Buy/Hold/Sell) data presented. The estimated EPS average for the forward period is $2.23, with a range from $2.04 to $2.40, and estimated revenue averages $210.0 billion. The implications of insufficient explicit analyst target data are significant; while major institutions like JP Morgan (Overweight) and Wells Fargo (Underweight) have provided recent ratings, the lack of a consolidated price target consensus typically indicates higher uncertainty and can lead to less efficient price discovery. The wide dispersion in institutional ratings—from Overweight to Underweight—signals high debate and lack of conviction on the stock's near-term direction. A tight target price spread would indicate stronger analyst agreement, but its absence here, coupled with the stock's high beta, suggests investors should expect continued volatility as the market grapples with Ford's turnaround narrative versus its substantial financial and competitive challenges.

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F Technical Analysis

The prevailing price trend for Ford has been volatile but ultimately positive over the past year, with the stock posting a 24.65% 1-year price change. As of the latest close at $13.40, the stock is trading at approximately 27.5% of its 52-week range ($9.88 to $14.94), positioning it much closer to the low end, which suggests a potential value opportunity but also reflects significant recent weakness and negative sentiment. Recent short-term momentum shows a stark divergence from the longer-term uptrend; the stock gained 5.43% over the past month, yet declined 5.10% over the past three months, indicating a recent recovery attempt amidst a broader period of underperformance. This 3-month decline contrasts sharply with the S&P 500's 8.42% gain over the same period, as evidenced by a -13.52 relative strength figure, highlighting severe sector-specific or company-specific headwinds. Key technical levels are clearly defined by the 52-week high of $14.94 and low of $9.88, with the recent price action showing a sharp drop from a peak near $14.48 on May 14th to $13.40, suggesting the $14.94 level is acting as strong resistance. The stock's beta of 1.664 indicates it is approximately 66% more volatile than the broader market, which is critical for risk assessment as it implies amplified moves both up and down, particularly during periods of macroeconomic uncertainty.

Beta

1.66

1.66x market volatility

Max Drawdown

-22.3%

Largest decline past year

52-Week Range

$10-$15

Price range past year

Annual Return

+20.6%

Cumulative gain past year

PeriodF ReturnS&P 500
1m+1.2%+4.0%
3m-7.8%+8.2%
6m+1.0%+11.5%
1y+20.6%+24.3%
ytd-2.3%+8.3%

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F Fundamental Analysis

Ford's revenue trajectory is currently under pressure, with Q4 2025 revenue of $45.89 billion representing a 4.81% year-over-year decline. The multi-quarter trend shows volatility, with revenue dipping from $50.53 billion in Q3 2025 to the Q4 level, indicating a significant sequential slowdown and potential cyclical or operational headwinds. The Ford Credit segment contributed $3.44 billion, but without a percentage breakdown, the core automotive revenue decline appears to be the primary driver. Profitability has deteriorated sharply, as evidenced by a Q4 2025 net income of -$11.06 billion and a gross margin of just 3.72%, a severe compression from the 8.51% gross margin reported in Q3 2025. The company swung from a $2.45 billion profit in Q3 to a massive loss in Q4, highlighting extreme margin volatility and significant one-time charges or operational issues; the trailing twelve-month net margin stands at -4.37%. The balance sheet shows a highly leveraged structure with a debt-to-equity ratio of 4.66, indicating significant financial risk. However, the company generated substantial free cash flow of $12.47 billion (TTM) and maintains an operating cash flow of $3.88 billion for Q4 2025, providing some liquidity to service its debt. The current ratio of 1.07 suggests adequate but not robust short-term liquidity, while the negative Return on Equity of -22.76% underscores the destructive impact of the recent quarterly loss on shareholder capital.

Quarterly Revenue

$45.9B

2025-12

Revenue YoY Growth

-0.04%

YoY Comparison

Gross Margin

+0.03%

Latest Quarter

Free Cash Flow

$12.5B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Ford Credit

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Valuation Analysis: Is F Overvalued?

Given the negative trailing net income of -$11.06 billion for Q4 2025, the primary valuation metric selected is the Price-to-Sales (PS) ratio, as earnings-based multiples are not meaningful. Ford's trailing PS ratio is 0.28, while its forward PE ratio is 7.24, implying the market expects a return to profitability. The wide gap between the negative trailing PE and positive forward PE underscores the market's expectation that the Q4 loss is an anomaly and that earnings will recover significantly. Compared to sector averages, Ford's valuation appears deeply discounted; its PS ratio of 0.28 is far below typical auto manufacturer multiples, and its forward PE of 7.24x is also at a discount, suggesting the market is pricing in substantial risk related to its cyclicality, leverage, and recent profitability collapse. Historically, Ford's current PS ratio of 0.28 is near the bottom of its own historical range, which has seen PS ratios frequently above 1.0 in recent years (e.g., 1.14 in Q4 2025, 0.94 in Q3 2025). Trading at such a depressed level relative to its own history suggests the market is either pricing in a value opportunity due to temporary distress or anticipating a more permanent deterioration in its fundamental earnings power.

PE

-6.4x

Latest Quarter

vs. Historical

High-End

5-Year PE Range -300x~26x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

23.0x

Enterprise Value Multiple

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