DigitalOcean Poised to Gain from Salesforce Heroku Exit
💡 Key Takeaway
Salesforce's decision to stop developing Heroku creates a significant customer acquisition opportunity for DigitalOcean, potentially accelerating its revenue growth.
Salesforce Puts Heroku on Life Support
Salesforce announced on February 6th that its Heroku platform will shift to a 'sustaining engineering model.' This means the platform-as-a-service (PaaS) product will receive active support but no new features, and new customers won't be eligible for Enterprise Account contracts. Heroku, acquired by Salesforce in 2011, was recently named a leader among cloud-native application platforms by Gartner for 2025.
Despite this recognition, Salesforce is effectively winding down active development of Heroku. The platform isn't being shut down entirely, but the lack of new features and enterprise contracts signals a strategic pivot away from this business. This decision puts Heroku's existing customer base in a difficult position, particularly those running mission-critical applications.
For companies relying on Heroku, the platform's stagnation creates significant operational risks. Without ongoing innovation and full enterprise support, businesses are likely to seek alternative platforms that offer better long-term viability and feature development. This creates a potential mass migration event in the cloud services market.
DigitalOcean has positioned itself as a natural destination for these displaced Heroku customers. The company quickly published a detailed migration guide mapping Heroku products to its own App Platform offerings. DigitalOcean is also offering incentives like three months of free service and direct assistance for larger customers to facilitate the transition.
A Growth Catalyst for DigitalOcean
This development matters because it could significantly accelerate DigitalOcean's revenue growth. The company was already showing strong momentum with 16% year-over-year revenue growth in Q3 and raised its 2025 outlook, partly driven by AI revenue more than doubling. Capturing even a portion of Heroku's customer base would provide an additional growth driver.
For Salesforce, this represents a strategic shift away from a recognized leader in the PaaS space to focus more heavily on AI products like Agentforce. While AI represents a growth area, abandoning a successful platform like Heroku could mean leaving revenue on the table and potentially damaging relationships with developers who relied on the platform.
Bobby Insight
DigitalOcean represents a compelling opportunity as the primary beneficiary of Salesforce's Heroku exit.
The company's aggressive migration strategy, combined with its accelerating AI revenue and growing enterprise customer base, creates multiple growth vectors. While the stock has rallied recently, the Heroku opportunity could drive further upside through 2026.
What This Means for Me
